Buy audio advertising with Sonnant’s cutting-edge platform, where ease and simplicity transform your advertising strategy. Our programmatic audio solutions are designed to make audio ad buying as seamless as possible, empowering brands and advertisers to reach their target audiences efficiently and effectively.
“According to one recent study, the ROAS for audio ads was 2.5 times higher than that of social media ads. This means that for every dollar spent on audio ads, advertisers saw $2.50 in return. In addition, the same study found that audio ads had a 24% higher purchase intent rate than social media ads.”
Why Buy Audio Advertising with Sonnant?
Buying audio advertising allows brands to tap into a fast-growing digital space where listeners are highly engaged. Unlike traditional advertising channels, audio can reach audiences during moments when they are focused and attentive, such as during commutes, workouts, or leisure time. Sonnant’s platform takes this powerful medium and makes it even more accessible with an intuitive and streamlined process.
The Benefits of Buying Audio Advertising with Sonnant
- Simplicity at its Core: Our platform is designed with the end user in mind. Advertisers and agencies can set up their audio campaigns quickly, without the steep learning curve associated with other platforms. From start to finish, the process is seamless, ensuring that you can buy audio advertising without any hassle.
- Comprehensive Filters for Targeting: Sonnant makes it easy to apply demographic, behavioural, and contextual filters. This means that whether you need a highly specific audience or a broad reach, our platform supports your goals with precision and minimal waste.
- Run-of-Network or Select Programming: Choose between running network-wide campaigns to maximise reach or selecting specific shows for more targeted advertising. Sonnant offers flexibility, so you can tailor your strategy to meet your brand’s unique needs.
- DSP-Agnostic Approach: One of the standout features of Sonnant’s platform is its DSP-agnostic nature. This means you can buy audio advertising from a comprehensive inventory without needing to juggle multiple demand-side platforms (DSPs). Everything you need is in one place, simplifying your workflow.
How Easy Is It to Buy Audio Advertising with Sonnant?
With Sonnant, the process couldn’t be simpler. Here’s what to expect:
- Log in and Go: Start by accessing your account and navigating to our easy-to-use dashboard.
- Load Your Filters: Customise your audience with intuitive filter options that include demographics, interests, and behaviours. This step ensures your ads are targeted for maximum impact.
- Select Programming: Decide whether you want specific programs or a run-of-network campaign. This flexibility helps you adapt your strategy as needed, ensuring optimal reach and engagement.
- Launch in Minutes: Once your filters are set and your programming is chosen, launching your campaign is just a click away. Sonnant’s streamlined interface means you can buy audio advertising and get your campaign running in minutes.
Why Choose Sonnant for Your Audio Advertising?
Audio advertising is a unique medium that offers an immersive experience. By buying audio advertising through Sonnant, you’re choosing simplicity, efficiency, and scale. Our platform is perfect for both seasoned advertisers and newcomers, offering ease of use without sacrificing advanced targeting options and powerful analytics.
The Future of Audio Advertising
As podcasts, music streaming, and digital radio continue to grow, so does the opportunity for brands to engage audiences in a meaningful way. Buying audio advertising is no longer a complex process; with Sonnant, it’s straightforward and designed to provide real, measurable results. Advertisers can diversify their marketing strategies by tapping into an underutilised channel that boasts high engagement and impactful touch points.
Start Buying Audio Advertising Today
If you’re ready to simplify your audio advertising strategy and see how Sonnant’s platform can transform your campaigns, contact us or visit www.sonnant.com for more information. Experience the ease and simplicity that comes with buying audio advertising through a platform built with your needs in mind.
Don’t miss out on the chance to enhance your advertising efforts with minimal complexity. Buy audio advertising with Sonnant and start achieving better results today.
