Brand Safety: 6 Critical reasons to protect your business and its reputation

What is Brand Safety?

Brand safety refers to the measures taken by businesses to ensure that their advertising and marketing efforts do not appear alongside content that could negatively impact their brand image. In the digital advertising world, this is especially important given the vast amount of content available online and the speed at which it can spread. The Interactive Advertising Bureau (IAB) and the Global Alliance for Responsible Media (GARM) have established guidelines and standards for brand safety in advertising, including restrictions on offensive or inappropriate content and explicit language.

How Sonnant’s AI Detects Sensitive Topics in Content

Sonnant uses advanced artificial intelligence technology to analyse audio and video content for sensitive topics and language that may pose a risk to a brand’s image. This helps to ensure that ads are placed in a safe and appropriate context, protecting brands from accidental association with negative or controversial content. With Sonnant, you can be confident that your brand’s advertising efforts will be protected and your reputation will remain intact. More than that, we will also ensure your advertising is brand suitable.

3 Reasons Why Brand Safety is Important for Publishers

1. Protects Reputation: By ensuring that your content is free from sensitive topics and language, you can maintain a positive reputation and build trust with your audience.
2. Attracts Advertisers: Brands and advertisers are increasingly concerned with brand safety, and will often seek out publishers that have taken steps to protect their ads from appearing in inappropriate contexts. By demonstrating a commitment to brand safety, you can attract more advertisers to your platform.
3. Increases Revenue: By attracting more advertisers, you can increase your revenue and maximize the return on your content creation efforts. Additionally, protecting your reputation and avoiding negative associations will help to ensure that your revenue is not impacted by negative publicity.

3 Reasons Why Brand Safety is Important for Brands and Advertisers

1. Protects Reputation: By ensuring that their ads are placed in a safe and appropriate context, brands can maintain their reputation and build trust with their target audience.
2. Avoids Negative Associations: By avoiding negative associations, brands can protect their image and ensure that their advertising efforts have a positive impact.
3. Increases Return on Investment: By placing ads in a safe and appropriate context, brands can maximise their return on investment and ensure that their advertising efforts are effective and impactful. Additionally, protecting their reputation will help to ensure that their investment is not impacted by negative publicity.

In conclusion, brand safety is a crucial consideration for both publishers and brands/advertisers. By using technology like Sonnant’s platform to detect sensitive topics in content, you can protect your reputation, attract more advertisers, and increase your revenue. Make sure that your business is protected by taking the necessary steps to ensure brand safety in your advertising efforts.