Sonnant enables search engines to be able to search through every single spoken word within your video and audio files. That means if you’re talking about ‘Turtles in Switzerland,’ those words won’t be hidden away in the file, they will be able to be crawled by Google. Sonnant will bring these words out from within the file, and when audiences type them into Google, they’ll be returned as a search result. So you can go directly to that part of the track. It’s quite amazing that you can do that. All you need to do is embed a file into a web page with Sonnant and Sonnant does the rest.