Once you get inside a content item you can explore a range of automatically created assets. You’ve got a transcript that’s been automatically captioned, all the speakers that have been identified have been pulled out automatically. The system breaks down the content into chapters. You can create your own lists of key terms, find out who has spoken, what they say, where they come from and how they relate to the rest of the content. There is a lot of flexibility and this is where you drive all the creativity for publication, promotion and distribution.