Podcast Midrolls are advertisements that play during a podcast episode, usually in the middle of the episode. They are a common way for podcasters to monetise their shows and generate revenue. However, the question of how many midrolls to include in a podcast and when to place them is a topic of debate among podcasters.
The Length of Your Podcast Matters
The length of your podcast can be a factor in deciding how many podcast midrolls to include. If your podcast is relatively short, you may want to include fewer podcast midrolls than you would for a longer podcast. This is because you don’t want the podcast midrolls to take up a large portion of your show and leave little time for the actual content. On the other hand, if your podcast is long, you may want to include more midrolls to help offset the cost of producing the show.
Consider the Frequency of Podcast Midrolls
Another factor to consider when determining the number of midrolls for your podcast is the frequency of midrolls. Some podcasts include a midroll after every segment or after every few segments, while others may include a single midroll in the middle of the podcast. The frequency of midrolls is largely a matter of personal preference and will depend on the style and format of your podcast.
For example, if your podcast is focused on a specific topic and the content is relatively dense, you may want to include fewer midrolls to avoid interrupting the flow of the conversation. On the other hand, if your podcast is more conversational and less focused on a specific topic, you may want to include more midrolls to help break up the show and make it more engaging for listeners.
Content of Your Podcast
The content of your podcast can also be a factor in deciding how many podcast midrolls to include. For example, if your podcast is focused on a specific topic and the content is relatively dense, you may want to include fewer midrolls to avoid interrupting the flow of the conversation.
On the other hand, if your podcast is more conversational and less focused on a specific topic, you may want to include more midrolls to help break up the show and make it more engaging for listeners. You may also want to consider the tone of your podcast when deciding on the number of midrolls. For example, if your podcast has a lighthearted tone, you may want to include fewer midrolls to avoid breaking the mood.
Experimentation with Podcast midrolls is Key
Ultimately, the number of midrolls you include in your podcast will depend on your specific goals and the needs of your audience. It may be helpful to experiment with different numbers and placements of midrolls to see what works best for your podcast. You can try placing midrolls after every segment, in the middle of your show, or at the end of your show. You can also try using different lengths of midrolls to see how they impact the flow of your show.
Spotify wrote a great blog on podcast ad specs which might be helpful. Like any good campaign, experimentation and measurement is a key factor in understanding what works and what doesn’t.
In conclusion, midrolls are an important consideration for podcasters who want to monetize their shows. The number of midrolls you include in your podcast will depend on several factors, including the length of your podcast, the frequency of midrolls, the content of your podcast, and your personal preferences. With some experimentation and a bit of trial and error, you should be able to find the right balance of midrolls for your podcast.
