Broadcast radio and TV content promotion tools

Obtain massive productivity gains, revenue opportunities & workflow efficiencies.

Today, catch up audio and video (VOD) are some of the fastest growing mediums. And, we all know about the incredible growth of audio.

Yet instead of leveraging this tremendous growth, your team is stuck managing everything manually. Archives sit untagged, non-transcribed, and unsearchable. Repackaging takes hours. Reporting takes even longer. Opportunities are missed.

We automate manual, repetitive, time-consuming tasks in content promotion, discovery and reporting. The Sonnant platform understands the context of your digital assets. Your content is searchable for both you and consumers of your content – allowing for dynamic content recommendations and advertising placements for better engagement.

Sonnant produces promotional assets from your structured and tagged content – automatically, using trending topics and AI driven recommendations. Posted directly to social media or hosting in your own distribution channels.

We securely integrate into your existing platforms and systems, allowing you to improve your workflows efficiencies without any changes needed to your current infrastructure or systems.

Sonnant was built to both promote your content and enhance its appeal to brands & advertisers.

Trusted by world leading content broadcasters

Broadcast automation, management + monetisation

Whether you are in digital media, broadcast media, television, radio, small, niche or global – our clients have collaborated with us to demonstrate what you want and we have built the tools to solve these problems:

Automate manual work: air checks, mentions, transcriptions, tagging
Auto-Create a searchable tagged library of all your archive
Generate Presentation-Ready Mentions + Trends Reports
Automate mid-roll ads smart ad markers, brand safe + suitable
Easily Manage Advertising Partners no matter how difficult
Engage and Increase Reach - easy to create personalised short form clips + social share
Advertising Uplift - Discover new opportunities, increase CPM / yield.

Some of our delighted customers & industry leaders

“I love using Sonnant for our podcasts. The tool is accurate and quick making life so much easier for me! Sonnant also made podcast promotion much easier. A huge time saver for the whole team.”

Maryanne Cidoni

Marketing Executive

“What started as a small scale roll-out, quickly led to rolling out the Sonnant platform to our teams across our 86 radio stations. And, we continue to be excited daily by the results.”

Chris Johnson

Head of Digital & Innovation, Southern Cross Austereo

Engage Video Marketing Podcast

“You can very quickly clip your main content and then just publish it off to a platform. I think that’s a time saver and game changer alone” – Ben Amos

The Experts Blueprint

“You can find old content really quickly… archival revival… you can put something out a year ago, and now put it out again today.” – The Experts Blueprint

Pod Nation

“Sonnant gave us back hours of time for every episode. Honestly, creating clips and posts to share for your podcast is simple.” – PodNation