Supporting high volume content efficiency and driving results through AI
Southern Cross Austereo & Sonnant
Sonnant has been working with Southern Cross Austereo (SCA) to improve efficiency and results, and the outcomes are remarkable.
One of the incredible achievements, is getting sports Airchecks to a level of accuracy and automation that the team at Souther Cross Austereo save over 95% of their time and effort for sports broadcasts on radio. This is the power of the Sonnant platform.
More importantly, SCA’s sponsors and customers get detailed and accurate reporting every single Monday morning, and they get a new level of detail and insight to how their brand is being mentioned.
ABOUT SOUTHERN CROSS AUSTEREO (SCA)
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. SCA owns 99 stations across FM, AM, and DAB+ radio. SCA operates LiSTNR, Australia’s free audio destination for consumers housing radio, podcasts, music and news
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