Audio revolution. Content efficiency at scale with a valuable boost to SCA customer engagement.

Southern Cross Austereo & Sonnant

Southern Cross Austereo (SCA) is one of Australia’s leading media companies, with a large portfolio of radio and digital assets. In recent years, the company has undergone a digital transformation, modernising its operations and leveraging new technologies to drive growth. As part of this transformation, Southern Cross Austereo adopted Sonnant to automate and streamline its workflows.

One of the key challenges facing the company was the time-consuming and manual nature of content production. All aspects of this process was slow and labour-intensive. By implementing Sonnant, SCA was able to automate many of these tasks, saving time and freeing up its team to focus on creating great content.

96.3% of time saved managing sponsor mentions and air checks

In addition to streamlining content production, Southern Cross Austereo also used Sonnant’s metadata to manage its sponsors and power both personalisation and ad-targeting its LiSTNR platform. The platform’s analytics and reporting tools provided valuable insights into audience behaviour and content engagement, enabling SCA to make data-driven decisions about its content, sales and marketing strategies.

What started as a small pilot, quickly led to rolling out Sonnant platforms to teams across our 86 radio stations. And we continue to be excited daily by the results.” Jade Howard – Head of Partnerships

The results of Southern Cross Austereo’s digital transformation have been impressive. By adopting Sonnant, the company has been able to save significant time and resources, while also improving the reach of its content and satisfaction from customers, partners and sponsors. This has positioning Southern Cross Austereo for continued growth and success in the digital age.

Every day I hear a story from our teams about how Sonnant has changed everything. The way we operate. The way we report. And the way we sell ad spots. For the better. I can’t believe we ever did it another way.” Matt Saraceni – Head of Digital Innovation


Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. SCA owns 99 stations across FM, AM, and DAB+ radio. SCA operates LiSTNR, Australia’s free audio destination for consumers housing radio, podcasts, music and news

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