Increased audio revenues + new efficiencies
Ampel Boosts Productivity and Increases Revenue with Sonnant.
Josh Butt - CEO Ampel
Ampel, a leading producer of audio content, radio ads and podcast ads, was facing several challenges as their business grew. With no dedicated digital asset management system or content management system (CMS), it was becoming increasingly difficult for Ampel to efficiently search, surface and clip promotional content at scale, leading to decreased productivity when producing promotional content. With the help of Sonnant, Ampel was able to overcome these challenges and deliver more promotional content to their clients more efficiently.
Sonnant provided Ampel with a comprehensive digital asset management and CMS solution, making it easier to search, surface and clip promotional content for their clients. This led to an increase in posts, traffic, and impressions for their clients. The easy-to-use solution also made it possible for Ampel to leverage its existing content, saving time and money on content created.
Another challenge that Ampel faced as their business grew was servicing the growing content needs of their clients. With Sonnant, Ampel was able to automate its workflows, ultimately lowering the amount of time spent on each content piece and resulting in faster content delivery at a significant time and cost savings on content produced. This allowed Ampel to focus on creating high-quality content, instead of spending time on manual processes.
The CEO and founder of Ampel, Josh Butt, was thrilled with the results that Sonnant delivered for his company. He shared his thoughts on the impact of Sonnant on Ampel’s business:
“With Sonnant, we were able to automate our production workflows and save time and money on additional content produced. This allowed us to focus more of our attention on creating high-quality content for our customers. The digital asset management and CMS solution provided by Sonnant made it easy for us to search, surface and clip promotional content. This led to increased impressions which is increasingly important for podcast discoverability.”
Sonnant, with its comprehensive digital asset management and CMS solution, provided an avenue for Ampel to increase productivity, save time and money, and achieve higher revenue. The solution provided by Sonnant allowed Ampel to focus on creating high-quality content for its customers, leading to increased customer satisfaction and long-term success for the company.
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